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Our Positively Char

ged Beginnings...

 Cheer marks the day Sara faced her life monsters and fear,
Embracing the cheer bow, she found a path more dear.
A way of life even grander than her career, as an electrical engineer!
Her life duet, Ricky, continued on her happy tune,
Leaving behind his accounting calculator that afternoon.

So yes, with each bow we share, we truly care.
And that's why Cheer Bows Australia is beyond compare!

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Meet Our

 Founding Duo...

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Ricky and Sara are more than just entrepreneurs—they're cheerleaders at heart. For them, cheerleading isn’t just a sport—it’s a superpower. Inspired by their own experiences on the mat, they embarked on a mission to create a brand that celebrates and shares the transformative magic of cheerleading with the world. Leaving behind their engineering and accounting careers, they dedicated themselves to unleashing 'bows-itive' potential on the world while continuing to grow their innermost potential.

They also created superhero alter egos to embody their highest potentials: Warrior Solara (WS) and Titan Riku (TR)! These personas not only gave names to their inner strengths but also playfully inspired the transformation of their brand.

The Brand Mascots, 

 Cloud & Tinkerbell. 

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Meet the bird-brains behind the whole operation.

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Our bows are carefully designed to withstand the demands of performance, infused with eco-awareness and  proudly Australian. They stand as a tribute to the spirit of cheerleading—a sport that uplifts not only athletes but entire vibes and communities.
  • OUR VIBE
  • VISION
  • MISSION
Bid farewell to endless bow drama and bow-lemmas, and the blood, sweat, and cheers lost in ordinary fabric. In our house, we keep things light-hearted, fun, and infused with the quirky energy that all cheerleaders recognize as their own blood, sweat, and cheers! We've combined our unique life and cheer experiences to create an offering that touches every part of your cheerful being. 
 

We immerse ourselves at the heart of the cheerleading community, staying actively connected to our products and services, driving our exceptional delivery of evolving, continually innovative, eco-ambitious products that lead our industry.

VISION.

 At Cheer Bows Australia, our vision combines tradition, innovation, and sustainability. We carefully craft our cheer bows and accessories to minimize our environmental impact while maximizing performance, while embodying the heroic spirit you've shown through perfected customisation. Through collaboration with our cheer community, we aim to lift up cheerleading, empower individuals, and make a positive impact - both on and off, the mat.

MISSION.

At Cheer Bows Australia, our mission stands to empower cheerleaders everywhere to unlock their full potential, crown them with bows that endure their rigorous dedication and make a positive impact in the world. Through our innovative practices, eco-friendly projects, and commitment to community, we strive to create a world where every cheerleader feels valued, supported, and appropriately equipped to reach for the stars - from toe...to bow.

The Value of Warrior Solara and Titan Riku: Transforming Our Brand

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The analogy of Ricky and Sara transforming into their alter egos, Warrior Solara (WS) and Titan Riku (TR), serves as a powerful narrative tool that provides several layers of value to Cheer Bows Australia. Overall, the analogy of WS and TR adds depth, relatability, and inspiration to the brand narrative, reinforcing its values and strengthening its connection with our audience.

INSPIRATION:

Intends to humanise the founders and their journey, making their story relatable and inspiring to the audience. By showing themselves as everyday individuals who discovered their inner superhero potential through cheerleading, Ricky and Sara become more than  owners of Cheer Bows Australia– they become symbols of empowerment and resilience.

CONNECTION:

Intends to add depth and richness to the brand's identity. By embodying the personas of WS and TR, Ricky and Sara not only demonstrate their commitment to their vision but also infuse their company with a sense of purpose and passion. This strengthens the connection between the brand and its audience, as customers can see themselves reflected in the founders' journey.

IMPACT:

Reinforces the brand's values of community, self-discovery, and personal growth. Through the transformational journey of WS and TR, Ricky and Sara show how cheerleading can be a catalyst for positive change, both on and off the mat. This aligns with Cheer Bows Australia's mission of empowering individuals to reach their full potential and make a positive impact in the world.

In our house? Your winning look begins with the perfect bow. Discover the craft of standing out while staying magically united with our custom craft.

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Safe, Stylish and Sustainable.

Our bows rock vibrant colours & patterns, crafted from ethically sourced vinyl certified to OEKO-TEX® 100 and optionally VEGANOK standards. 

See our Bow Care Tips >

Athletic-Enduring

Our athletic-league bows are designed to keep pace with your gravity-defying performances! We offer innovative, eco-ambitious cheerleading bows and accessories with durable and customisable design materials.

Eco-Ambition; Innovative Design.

Cheer-lead the eco-positive change with our eco-conscious cheer bows. We prioritize local Australian suppliers, greener materials, and continuous product innovation. Our RE-BOW, RE-LOVE, RE-CYCLE project and Eco-Bow range reflect our commitment to sustainability, with products handcrafted in our solar-powered studio. Explore our overall greener vibes and eco-projects.

Explore our Greener Cheer Vibes >

LEARN MORE

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